The Book Behind My Story welcomes Catherine Porth

Join Catherine Porth, Director of Business Development at Survature, for a discussion of Hooked: How to Build Habit-Forming Products by Nir Eyal on Thursday, September 20, 5:30–7:00 at the Knoxville Chamber (17 Market Square #201, downtown Knoxville). 

Porth will share important takeaways from Hooked which is, according to author Eric Ries, "a must read for everyone who cares about driving customer engagement." Written for product managers, designers, marketers, and startup founders, Hooked provides practical insights and actionable steps for building products people love and can't put down.

photograph of Catherine PorthAt Survature, Porth is pioneering ways to commercialize data science for high impact corporate initiatives. She is also pursuing her MBA at the University of Tennessee and is the founder of Let Her Speak—a program through the Knoxville Entrepreneur Center to support women in business.

Ask for a copy of the book at the Reference Desk of Lawson McGhee Library, or check out one below.

The Book Behind My Story is a monthly discussion series featuring books chosen by representatives from Knoxville's business community. These evening discussion and networking events are free and open to the public.